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Answers to Online Reputation Management questions are often very nuanced, however, this one really isn’t – so we’ll say it straight away and up front. The best choice of wordpress theme is one that is SEO optimized, it might seem like the answer would be more complicated, but it simply is not. That makes this […]
This article from the Huffington Post, “sounds the alarm” about potential Online Reputation Management problems and warns people about the dangers of “staying off the grid” when it comes to search engines. What the article means by that is not having any profiles about your business that rank higher than potential negative entries and negative traffic on google (and other similar platforms). Social media entries as such from facebook, linkedin, twitter, etc., are what the article refers to, and can go a long way towards making your results shine online. So the article is right about that, that you shouldn’t “wait” for problems to happen before you become proactive about protecting your online image.
However, the article is absolutely, positively, without question WRONG when it says you need to engage in “black hat” tactics such as “legal, covert ops or otherwise” if creating a facebook account doesn’t work or doesn’t get rid of your problems. In general, Online Reputation Management Services techniques are absolutely “white hat,” above the belt, and above board. That’s why you should contact a company like Hoplite that can help — they know how to make your internet search results shine, and look excellent, without resorting to any “off the grid” tactics like the article suggests. While it’s important to create excellent search engine profiles before problems happen, when they do, don’t despair, give HopLite a call, we absolutely recommend them.