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This article from entrepreneur.com lists six different strategies for dealing with online reputation problems. Here at Online Reputation Tracker, we would like to use our expertise to weigh in on this article — while there’s nothing wrong with using ANY of these tools to help manage how you look on the internet, and how you […]
Though not directly related to Online Reputation Management, one very interesting topic that people sometimes ask about is how to make money from blogging. We’ve posted a link to an article you can look at here about how to do just that, but being experts in blogging ourselves, we have some tips for sure. Usually, the first thing people think about is how to “monetize” their blog, or in other words, what revenue generating technique they are going to apply.
The problem with this however is it misses the big picture and main problem with making money off blogging at all, and that is: does anyone want to see your content? And, it’s not quite that simple either; to actually make money off a blog your content has to attract the attention of a VERY large group of people, several hundred thousand people or more in fact. It’s not as easy as just “throwing up some ads” and waiting for the dollars to pile up in your account. Often times, on places like youtube (for example) no one really knows what type of content is going to go “viral” or draw large crowds, although we have learned a lot about that in recent years. Things like “video games,” cat pictures, cute animals, videos with spoilers about very popular movies such as star wars, etc., as well as other things like that often go “viral” very fast. So if gardening is your topic, you want to make sure the type of information you’re putting up with that particular bend will draw in enough traffic (sometimes the answer would be yes, sometimes no, nor should you necessarily be discouraged if you feel your topic won’t draw traffic necessarily, you have to find the right angle).
In general with this sort of thing, you want to make sure you’re on the right path, and in the right direction. But check back here regularly at Online Reputation Tracker to make sure you’re on the path to looking your best online.
Answers to Online Reputation Management questions are often very nuanced, however, this one really isn’t – so we’ll say it straight away and up front. The best choice of wordpress theme is one that is SEO optimized, it might seem like the answer would be more complicated, but it simply is not. That makes this post somewhat unique perhaps, as the people who work here at ORT have a lot of experience with this line of work, and usually an answer for these types of questions requires more explanation, but in this case there really is no better way to say it.
But beyond that, you’re looking for a theme that is very stylish and adds a good amount of flair to your website. We’ve included a link here from elegantthemes.com that has a very nice spread of themes you may consider for your viewing pleasure. Here’s another from sourcewp.com that has a much larger number for your consideration. Notice, all these themes are SEO optimized.
The last thing needed to choose the best wordpress theme, has to do with the amount you wish to spend on it, or if you wish to program it yourself (or have it programmed for you by someone else), and what is within your budget. If you need help choosing the best wordpress theme for your business case or personal project, feel free to contact Hoplite ORM. They’re experts at knowing what looks great on the web, so get in touch with them if you need any help or assistance with the best fit for your webpage.
The following article from blogging.org shows the importance and indeed, power of using a blog. In fact, the website gives great tips on how to start one, and how to make yours stand out from the ordinary. In many ways blogging is somewhat like posting on social media, in that you need five or so posts to get started, but the difference is social media posts often involve posting simply articles or links to websites (or other rich content like images, videos, music, etc.) and not all that much text (usually, however, there are notable exceptions).
As an example, when posting on twitter, posts can have any of the previous content, but they cannot be any longer than 140 characters. Facebook is different; postings on that platform can be MUCH longer in terms of text length; indeed, they can be many thousands of characters, many pages even – politicians often do this. Blogs however, standing apart from social media in a textual sense, are in class by themselves somewhat; while you can have other kinds of content like the kinds listed above, posts there should be 200-500 words, or more. And text is usually the “meat” of the post, usually pictures, videos, or links are excellent to have, but in fact secondary to the previous.
The article goes over good tips on how to get started; like registering your own domain name, and interestingly enough the article also recommends using wordpress. While wordpress is the most common option and standard fare when it comes to blogging, it is not the only outlet in terms of choice of platform. Joomla and Drupal are also options when it comes to choice of blogs. In general, it makes sense to write about and create a blog that deals with topics that you feel comfortable with, but also are very passionate about; not just in terms of writing but topics you might feel strongly about or think about a lot. If you’re blogging as an individual, then using these sorts of topics are going to make it much it more likely that you’ll stick with it.
Blogging is a very important part of online reputation management for businesses and keeping tabs on search engine results, and it’s not as hard as you think. Check back for the latest on Online Reputation Tracker on how to create a blogging success story…